Newspaper Business Models - Related stories

Here are several links to related articles that will help you learn more about some of the current thinking about the future of newspapers:

Tell me what your newspaper reading habits are: click here . My students at UNT are exploring reader habits and business models. We want to hear from you.

The most current links added:

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* Newspapers: Can things get any worse? Google proposes new model and exec suggests circulation cut, but gloom pervades annual confab.

* Presstime: “Don’t Stop the Presses!” Ten experts share their ideas for reinventing newspapers.  (This is a magazine published by the Newspaper Association of America).

* An Afterlife for Newspapers:  PBS’s MediaShift explores what former newspaper journalists are doing now, and what they believe the future business models are.

* Calculating Salaries: This is a tool that is very useful in finding the salaries of various job positions.

* Small Business Administration: Starting a business.  This is a very thorough and useful guide to all aspects of starting - and running - business, including writing a business plan. 

—————————-

The 2009 State of the News Media Report issued by the Pew Project for Excellence in Journalism.

Some key findings:

* The growing public debate over how to finance the news industry may well be focusing on the wrong remedies while other ideas go largely unexplored.

* On the Web, news organizations are focusing somewhat less on bringing audiences in and more on pushing content out.

* Even if cable news does not keep the audience gains of 2008, its rise is accelerating another change—the elevation of the minute-by-minute judgment in political journalism.

____________________________________________________

Arthur Sulzberger, Jr. Keynote Address - News Literacy: Setting a National Agenda, March 12, 2009, Stony Brook University, New York. The chairman of the New York Times Company explores paid content models, the future of newspapers and the importance of newspapers to the future of democracy.

Poynter Institute’s Transformation Tracker
http://www.poynter.org/content/content_view.asp?id=155972?????? ???????

Tracking Newspaper Jobs Lost: 2007 to present

Steve Yelvington: “Town Circles”: “The Three Primary Roles Your Local Website Should Play”

Christian Science Monitor: Editor John Yemma discusses why they’re going to a weekly publication, and investing in the web.

Time Magazine: How to Save Your Newspaper, Walter Isaacson

Charlie Rose: Future of Newspapers with guests: Walter Isaacson, president, Aspen Institute, Robert Thomson, Wall Street Journal; Morton Zuckerman, publisher, US News & World Report and New York Daily News.

Anthony Moor, deputy managing editor/interactive, offers an on-going discussion on the future of newsrooms and newspapers.

Robert Niles of the Knight Digital Media Center has compiled a collection of essays that he calls, “Essential reading for journalists caught in the meltdown.”

Robert McIntyre of 24/7 Wall St. says that newspaper in 10 cities will shutdown or go to online only.

In his blog, “Etaoin Shrdlu“, Howard Weaver, former VP/News for McClatchy, talks about changing news media landscape.

Editor & Publisher: Fitz & Jen Blog

Newspapers and Their Quest for the Holy Grail

To Prepare for the Future, Skip the Present By Edward Roussel, Nieman Reports

Innovator’s Dilemma – A Primer

The Changing Newspaper Newsroom
Project of Excellence

New Yorker Magazine:

“Out of Print,” March 31st, by Eric Alterman: http://www.newyorker.com/reporting/2008/03/31/080331fa_fact_alterman

New York Times Magazine: “Can the Cell Phone Help End Global Poverty?”, By Sara Corbett

http://www.nytimes.com/2008/04/13/magazine/13anthropology-t.html?_r=1&ref=magazine&oref=slogin

Adapt or Die: http://www.ajr.org/article.asp?id=4111

Newspaper Business Models: http://www.pbs.org/mediashift/2008/12/your-guide-to-alternative-business-models-for-newspapers353.html

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Online Journalism - Spring 2009 - Student Websites

Here are the student websites:

Stan Ascher: http://sascher.wordpress.com/

James Baxter: http://jbaxterspring09.wordpress.com/

Brian Bergman:  http://bbergmanspring09.wordpress.com/

Sean Brown: http://sbrownspring09.wordpress.com/

Britney Darnell: http://bdarnellspring09.wordpress.com/

Cary Catherine Eaves
http://ceavesspring09.wordpress.com/

Timothy Doan: http://tdoan3.wordpress.com

Corey Hennigan: http://chenniganspring09.wordpress.com/

Carrie Johnson: cjohnsonspring09.wordpress.com

Sheena Mabin:  http://smabin.wordpress.com/

Kip Mooney: kmooneyspring09.blogspot.com

Courtney McCarson: http://clmccarsonspring09.wordpress.com

 Ana Colores Palmer:  http://apalmerspring2009.wordpress.com/

Kris Patton: http://mckris.wordpress.com/

Byron Randolph: http://brandolphspring09.wordpress.com

Chelsea Sandridge: http://csandridgespring09.wordpress.com

Aaron Zapata:  http://azapataspring09.wordpress.com

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JOUR 5030 - Visual Journalism & the Art of Multimedia Storytelling

University of North Texas

Department of Journalism

Visual Journalism & the Art of Multimedia Storytelling

JOUR 5030

Semester: Spring 2009

 

Instructor: Neil Foote, Instructional Assistant Professor, GAB 109

Phone: 214.448.3765

Email: neil@neilfoote.com (preferred)

Office hours: By appointment or immediately following class on Tuesdays and Thursdays.

Class Meetings:  GAB 111

 

Texts:

 

 

 

Additional readings will be distributed and made available online.

 

Course Objectives

The art and science of visual journalism coupled with the short- and long-form narrative are integral parts of traditional journalism. The rapid growth of the Internet has forced all forms of media to adapt their methods of storytelling and alter the manner in which news is reported, written, edited, produced and distributed. The Internet is challenging editors, producers, writers and photographers to dig deeper with their reporting, think more creatively with their shot-taking and push themselves to paint visually compelling pieces that combine print, broadcast and interactive elements.  This class will explore the theoretical and practical evolution of taking good pictures, telling great stories and creating multimedia stories as well as its impact on traditional newsgathering and its effectiveness in engaging readers/viewers.

 

We will read, discuss and analyze the components of multimedia storytelling, and learn some of the basic terms; learn how to report, write, shoot pictures, storyboard multimedia articles and use some basic web-based tools; read several topical books and related articles. You will make weekly posts on a class blog, and we will work very closely with the magazine production class with the intended goal that those articles and multimedia packages may be included in the publication in print or online.

 

Additionally, this course addresses nine of the ACEJMC core competencies (#1, 3, 4, 5, 6, 8, 9, 11):

 

1.    Understand and apply First Amendment principles and the law appropriate to professional practice.

2.    Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.

3.    Demonstrate an understanding of the diversity of groups in a global society in relationship to communications.

4.    Understand concepts and apply theories in the use and presentation of images and information.

5.    Work ethically in pursuit of truth, accuracy, fairness and diversity.

6.    Think critically, creatively and independently.

7.    Conduct research and evaluate information by methods appropriate to the communications professions in which they work.

8.    Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.

9.    Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.

10. Apply basic numerical and statistical concepts.

11. Apply tools and technologies appropriate for the communications professions in which they work.

 

 

Getting the Most Out of This Class

You will be expected to become as knowledgeable as possible about the current media trends and issues.  To help you get the most out of this class, there are several websites throughout the course of the semester to which I will be referring and you are encouraged to review on a regular basis.  Here are several of the major ones. Others will be identified throughout the course of the semester:

 

  • Local/regional media sites, e.g. dallasnews.com, startelegram.com, dentronrc.com, NTDaily.com, KRLD.com KNTU.com.
  • National/international sites: cnn.com, nytimes.com, msnbc.com, BBC (bbc.co.uk), washingtonpost.com
  • InteractiveNarratives.org: http://InteractiveNarratives.org
  • MediaStorm.org: http://mediastorm.org
  • NPPA.org (National Press Photographers’ Association) http://nppa.org
  • Mindy McAdams: Multimedia Story Packages

o    http://mindymcadams.com/guest/mmpackages/index.html

 

 

University Plagiarism Policy

Plagiarism, in a nutshell, is using other people’s written words as your own. Some people consider the use of seven to ten words in a row, copied from another source, as plagiarism.  Be sure to include citations when using other people’s writing, because plagiarism is a serious offense in any discipline, especially journalism.  It’s a firing offense in the professional world. In the Department of Journalism and Mayborn Graduate Institute of Journalism at UNT, students face a range of penalties for plagiarism (depending on the importance of the assignment):

 

  • A grade of ‘F’ on a minor assignment;
  • A request that the student drop the class;
  • Withdrawal of the student form class, initiated by the professor;
  • An ‘F’ for the course;
  • A referral to the UNT Center for Student Rights and Responsibilities;
  • A notation on the student’s transcript; and,
  • Expulsion from the university.

 

A combination of these penalties may also be used.  If you need more information or have questions about plagiarism, ask your nearest journalism professor or visit the Center for Student Rights and Responsibilities.

 

DISABILITIES.  The Journalism Department, in accordance with the Americans with Disabilities Act, makes reasonable accommodations for qualified students with disabilities. If you require any such accommodation, please contact the instructor within the first three weeks of class.

 

Additional Ground Rules:  No food or drinks are allowed in any of the labs.  Do not surf the internet during class time unless you are asked to do so.  Unexcused absences to class and/or lateness will impact your final grade.

 

(SUBJECT TO CHANGE)

 

Course Outline

Week 1:       January 22

Introduction: Review syllabus, grading, class format, course requirements.

Overview: Discuss evolution, role and importance of online journalism and multimedia storytelling. In class exercise. Discussion of 1st assignment – A profile of an individual, e.g. community volunteer; local business person; a professor (outside of journalism); journalist.

ASSIGNMENT due next class: One page outline of the subject you will be profiling.  Briefly describe the person; explain why this person is noteworthy and who else you plan to talk to about this person – be specific as possible.

 

Week 2:       January 29  

Elements of Visual Journalism / What makes a good picture

Overview of software/online tools we’ll be using in class. Discuss profiles as a class and individually.

 

Week 3:       February 5

The structure of multimedia storytelling.  Elements of storyboarding.

 

*

 

* Danny’s Presentation on “Photography Basics:

 

 

Week 4:       February 12

Profile Story due at beginning of class.

Tools of the photojournalist.  Guest speaker. Discuss next story assignment – Writing about a civic, social or political organization/company/non-profit/government agency. 

ASSIGNMENT: READ Hotzone, Parts I, II & III.  Discussion leaders assigned. Also, one page description of the organization you intend to profile. Briefly describe the entity and why it is s noteworthy. Identify your key sources.  Describe visual elements you intend to include, e.g. photos, video, graphics.

 

Week 5:       February 19

DUE: One page article description.

Discussion of HOTZONE, Parts I, II & III.  Journalist as fact-finder, reporter, writer, editor and producer.

ASSIGNMENT – READ Hotzone, Parts IV, V, VI & VII.  Discussion leaders assigned.

 

Week 6:       February 26

Discussion: HotZone Parts IV, V, VI & VII.  Journalist as witness, truth-seeker, participant, advocate. Watch HotZone DVD.

 

Week 7:       March 5

Design Elements: Fonts, layout designs (print/web), use of color.  The good, bad and ugly of design. What works; what doesn’t.

ASSIGNMENT:  Read handouts.

 

 

Week 8:       March 12

Photos/Article on Organization Due at beginning of class. 

Final Project Discussion

 

Week 9:       March 19

SPRING BREAK

 

Week 10:     March 26

Discuss Photography and storytelling. 

GUEST SPEAKER

ASSIGNMENT: READ Article Handouts.

 

Week 11:     April 2

DUE: FINAL PROJECT PROPOSAL

ASSIGNMENT: Read articles distributed during class.

 

Week 12:     April 9

Ethics:  Understanding the Rules.

Legal/Copyright: Knowing What’s Right

GUEST SPEAKER

 

Week 13:     April 16

Final Project Workshop/Lab. 

 

Week 14:     April 23

Critical Issues in Visual Journalism: A roundtable discussion on hot topics we’ve discussed and you’ve discovered during the course.

 

Week 15:     April 30

Final Class presentations

 

 

GRADING:

You will graded based on a letter grade basis and your final grade will be based on the following scale:

 

PHOTOGRAPHY/WRITING ASSIGNMENTS – 35%

ARTICLE DESCRIPTIONS – 10%

BLOG ENTRIES – 10%

FINAL PROJECT PROPOSAL – 10%

FINAL PROJECT – 30%

TEACHER EVALUATION – 5%

TOTAL POSSIBLE …………………………..100%

 

FINAL GRADE SCALE:

100 – 90 = A

  89 – 80 = B

  79 – 70 = C

  69 – 60 = D

  59 – Below = F

 

NOTE:  The work you do in this class must be original and may not be turned in for any other class. You are allowed to use only the equipment assigned to this class.

 

ARTICLE PROPOSALS (10%)

As the syllabus indicates you will also be required to write a one page, single-spaced description of the subject you’ll be shooting and provide the ‘so what’.  

 

ARTICLE ASSIGNMENTS (35%)

You will be responsible for reporting, writing and shooting two (2), 500 word articles.  You will be required to present up to 20 pictures of the subject, plus the story. The photos must be presented to me on a CD and the stories must be printed - type-written, double-spaced.   You must meet all deadlines, and any missed or late assignments will be penalized.

 

BLOG ENTRIES (10%)

Part of your experience of becoming a journalist of the 21s Century is that you constantly practice the craft. A Yahoo! Group will be created on the first day of class.  On this site, you must write a weekly item that discusses any issue related to visual journalism, which may discuss and/or analyze topics we discuss in class or items you find in the news or on media websites.  Your weekly posting must be made BEFORE the Thursday class at 3:30pm.

 

FINAL PROJECT PROPOSAL (10%)

This project is going to reflect a culmination of all your coursework. Your final project is designed to: (1) Take our class readings, discussions and analysis and put them into practice; (2) Tap into your skill as a journalist and novice at understanding how the internet works, particularly how content can be presented on the Internet; and (3) Allow you to create a website/blog that you can continue to maintain beyond this class.

 

You will receive additional information about what you are expected to do. Your proposal should explain the theme of your website, the proposed content and interactive elements you will include. Your blog may focus on campus-related issues, national or international issues.  Avoid issues that require any personal information. You must avoid subjects that rely on friends and/or families serving as your primary sources.

 

 

FINAL PROJECT: (30%)

Your final grade for this project will be based on your thoroughness in reporting, writing and use of interactivity (e.g. use of related links, photos, slideshows, audio and video), your creativity and your 10-minute in-class presentation.

 

TEACHER EVALUATION: (10%)

You will be judged throughout the semester on your participation, creativity, energy, ideas and improvement.

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Online Journalism JOUR 3340 - Spring 2009

University of North Texas

Department of Journalism

Online Journalism - JOUR 3340

Semester: Spring 2009

 

Instructor: Neil Foote, Instructional Assistant Professor, GAB 109

Phone: Office: 940.369.8088; Cell: 214.448.3765

Email: neil@neilfoote.com (preferred) or foote@unt.edu

Office hours: By appointment or immediately following class on Tuesdays and Thursdays.

Class Meetings: Throughout the course of the semester we will meet in two difference classroom/labs: GAB 319 and GAB 101 (NewsLab). 

 

Text: Convergent Journalism: An Introduction–Writing and Producing Across Media (Paperback) by Stephen Quinn (Editor), Vincent Filak (Editor)

 

Recommended Reading: “We the Media, Grassroots Journalism for the People, By the People”, Dan Gilmour (O’Reilly Media, 334 pp)

 

Additional readings will be made available online or be held on reserve at the library.

 

Course Objectives

By the end of this class you will:

  • Learn how traditional media has transformed from analog to digital
  • Learn how to write for the web and understand the fundamentals of multimedia storytelling
  • Understand basic concepts of how news media websites function, including understanding how to identify the elements of website design and critique functionality
  • Learn how to post content – text, video and audio – on the web
  • Maintain your own blog
  • Publish a final website project showcasing your reporting, writing and multimedia storytelling skills

 

This class will combine lectures, discussion, in class assignments and reading assignments. This will be a hands on class where you will be using your basic journalism skills as well as learn the basics of integrating audio, photographs, graphics and video to enhance your articles. There will be regular and timely assignments where you will analyze, critique and discuss current practices of interactive tools on media websites.

 

Additionally, this course addresses nine of the ACEJMC core competencies (#1, 2, 3, 4, 5, 6, 8, 9, 11):

 

1.      Understand and apply First Amendment principles and the law appropriate to professional practice.

2.      Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.

3.      Demonstrate an understanding of the diversity of groups in a global society in relationship to communications.

4.      Understand concepts and apply theories in the use and presentation of images and information.

5.      Work ethically in pursuit of truth, accuracy, fairness and diversity.

6.      Think critically, creatively and independently.

7.      Conduct research and evaluate information by methods appropriate to the communications professions in which they work.

8.      Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.

9.      Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.

10.  Apply basic numerical and statistical concepts.

11.  Apply tools and technologies appropriate for the communications professions in which they work.

  

Getting the Most Out of This Class

Since the goal of this class is to prepare you for a potential career in electronic media, you will be expected to become as knowledgeable as possible about the current media trends and issues.  At the beginning of the course, each of you will be assigned to find a multimedia story or some other interactive element from a NEWS website tied to one of the day’s top stories.  You will present your findings to the class, and write a 300 – 400 word post for your blog.

 

You may draw from any number of the recommended sites below:

 

 

University Plagiarism Policy

Plagiarism, in a nutshell, is using other people’s written words as your own. Some people consider the use of seven to ten words in a row, copied from another source, as plagiarism.  Be sure to include citations when using other people’s writing, because plagiarism is a serious offense in any discipline, especially journalism.  It’s a firing offense in the professional world. In the Department of Journalism and Mayborn Graduate Institute of Journalism at UNT, students face a range of penalties for plagiarism (depending on the importance of the assignment):

 

  • A grade of ‘F’ on a minor assignment;
  • A request that the student drop the class;
  • Withdrawal of the student form class, initiated by the professor;
  • An ‘F’ for the course;
  • A referral to the UNT Center for Student Rights and Responsibilities;
  • A notation on the student’s transcript; and,
  • Expulsion from the university.

 

A combination of these penalties may also be used.  If you need more information or have questions about plagiarism, ask your nearest journalism professor or visit the Center for Student Rights and Responsibilities.

 

DISABILITIES.  The Journalism Department, in accordance with the Americans with Disabilities Act, makes reasonable accommodations for qualified students with disabilities. If you require any such accommodation, please contact the instructor within the first three weeks of class.

 

 

IMPORTANT DATES

 

January 20                  Classes start

Jan 27 – Feb 2             Add/Drop ** 

March 12                     Mid-term @ 11am

March 16 – 20             Spring Break

March 26th                  Final Project Proposal Due

Final Presentations     April 30th, May 5th & May 7th

** Consult with Journalism Department office or Registrar for refund details.

 (SUBJECT TO CHANGE)

 Course Outline

Week 1:

Jan. 20

Introduction: Review syllabus, grading, class format.

Jan. 22

Overview: Discuss evolution, role and importance of online journalism.

Blog Assignment #1 due

   

Week 2:          Jan. 27 & 29

Create Blog /Setting up iGoogle Page

Types of Convergence/Characteristics of Online News

Writing for the Web – Part 1

 Setting up my WordPress blog:

 

READING for Class:

Writing for the Web - Poynter Institute:  http://www.poynter.org/content/content_view.asp?id=35378

 

Writing for the Web

http://www.usability.gov/design/writing4web.html

Week 3:          Feb 3 & 5

Components of the Online News Story

Story Forms

Writing for the Web – Part II: Headlines, AP Style

 

Week 4:          Feb. 10 & Feb. 12

News v. Blogs: Defining the Difference. Are blogs journalism? Analysis of media blogs v. pundits. What are the elements of a blog? What makes a good blog?

News Websites: The Good, The Bad & The Ugly / Analyzing/Critiquing websites

Blog Assignment #2 due

 

Week 5:          Feb. 17 & Feb 19

Reporting for Web: Crowdsourcing, Content Aggregation

GUEST SPEAKER

Blog Assignment: #3 due

 

Week 6:          Feb. 24 & Feb 26

Online Layout/Elements of Website Design/HTML 101

Storyboarding/Story Structure

Creating a Slide Show

 

Blog Assignment: #4 due

 

Week 7:          March 3 & March 5

Defining the Audience: Who’s Reading/Viewing/Clicking?

Hooking Your Readers/Viewers/Social Bookmarking/RSS Feeds

Final Project Discussion

 

 

Week 8:          March 10 & March 12

March 12  - Mid-Term Exam

 

March 16 – 20: SPRING BREAK

 

Week 9:          March 24

Defining/Discussing Digital Storytelling

Tools of the Digital Journalist

 

March 26: User-Generated News: Blogs, Twitter, Podcasts, Facebook, Myspace, NING

DUE March 26: FINAL PROJECT PROPOSAL

GUEST SPEAKER

 

Week 10:       March 31 & April 2

Adding Dimension to Online News; Using Graphics and Links/Cool sites & tools; maps, timelines, polls

Blog Assignment: #5 due

 

Week 11:       April 7 & April 9

Politics & the Web: Impact of the 2008 Presidential Election

Nontraditional News Websites

 

Week 12:       April 14 & April 16

Ethics: Doing the Right Thing

Legal/Copyright: Knowing What’s Right

GUEST SPEAKER

 

Week 13:       April 21 & April 23

Future Trends: What’s New, What’s Next

Innovation & Ideas – Mobile Technology

Blog Assignment: #6 due

 

Week 14:       April 28   

Final Project Workshop

 

APRIL 30th - Final class presentations Begin

 

Week 15:       May 5 & May 7

Final Class presentations

 

GRADING:

There are several components of this class that contribute to your grade:

 

WRITING ASSIGNMENTS – 25%

BLOG ENTRIES – 15%

MID-TERM EXAM – 20%

FINAL PROJECT – 30%

TEACHER EVALUATION – 10%

TOTAL POSSIBLE …………………………..100%

 

FINAL GRADE SCALE:

100 – 90 = A

  89 – 80 = B

  79 – 70 = C

  69 – 60 = D

  59 – Below = F

 

NOTE:  The work you do in this class must be original and may not be turned in for any other class. You are allowed to use equipment assigned to this class and, with approval from the professor, other equipment as long as it is similar to the equipment accessible from the University.  

 

You must follow all rules and guidelines related to checking out any audio/visual equipment.  Any violation of those guidelines will limit or completely restrict your usage of the equipment.  You also are responsible for all costs related to any damage to the equipment.

 

WRITING ASSIGMENTS

Your in-class and homework assignments include writing from wire copy, newspaper/magazine/e-zine articles, notes, tapes/CDs, lectures, your own interviews and textbooks.  Since this class is preparing you for a real-life journalism experience, you must follow the rules accuracy, clarity, conciseness, spelling, usage, grammar. You are expected to know and understand AP Style for print or broadcast. You must meet all deadlines. You can not make up in-class writing assignments.

 

BLOG  ENTRIES

Part of your experience of becoming a journalist of the 21s Century is that you constantly practice the craft. During the first week of class, we will set up your course-related blog at WordPress.com.  On this site, you must write a weekly item that discusses any issue related to electronic media, which may discuss and/or analyze topics we discuss in class or items you find in the news or on media websites.  You will be given a specific assignment that will be tied to a certain aspect we are currently studying in class. Your weekly posting must be made BEFORE the Thursday class at 11am.  

 

At least once during the class, you will be responsible for posting an analysis of an interactive tool based on daily news.  This posting will be due BEFORE the class you are making the presentation.

 

MID-TERM EXAM

This exam will include questions over the text, lectures, notes, speakers, writing assignments, exercises, handouts, speakers, and class discussions.

 

FINAL PROJECT

This project is going to reflect a culmination of all your coursework. Your final project is designed to: (1) Take our class readings, discussions and analysis and put them into practice; (2) Tap into your skill as a journalist and novice at understanding how the internet works, particularly how content can be presented on the Internet; and (3) Allow you to create a blog that could serve as an important component of your portfolio. Your final grade for this project will be based on your thoroughness in reporting and writing; use of interactivity (e.g. use of related links, photos, slideshows, audio and video), your creativity and your 10-minute in-class presentation. You are not expected or required to hire a web designer or a programmer. All the tools you need are readily available for free on the web, and do not require any sophisticated technical knowledge.

 

TEACHER EVALUATION:

You will be judged throughout the semester on your attendance participation, creativity, energy, ideas and overall improvement.

 

 

 

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Management, Ethics & the Business of Journalism

JOUR 4510
Newspaper Management, Ethics and the Business of Journalism
Spring 2009
Wednesday 6:30 p.m. - 9:20 p.m.

Instructor: Neil Foote, Instructional Assistant Professor
Office: GAB 109
Phone: 940.369.8088
Email: foote@unt.edu
Office Hours: 2 p.m. — 3 p.m. Thursday or by appointment

Course Description and Objectives:

Everyday we’re reading about the major changes that are affecting daily journalism. Layoffs, buyouts, consolidations and the search for new business models are on top of every media executive mind. This course introduces newspaper management issues including operations, personnel, content, promotion, finance, business, law and ethics. One of the goals of the course is to arm you with analytical tools to help you understand the current state of media, and to help develop new models for the future. We will read, discuss, listen, observe, analyze and make recommendations about on how media has changed, what’s going on now and how we can change it for the future.

After completing the course, you should be able to:

• Describe the most important issues facing newspaper managers.
• Understand how newspaper managers make decisions.
• Understand the principles of effective leadership.
• Understand the principles of an effective news organization.
• Understand the relationship between business and editorial decisions.
• Understand the philosophical perspectives for making ethical decisions.
• Apply the Point-of-Decision Pyramid model to ethical dilemmas.
• Analyze the operations of newspapers from a business standpoint.

This course also addresses eight of the ACEJMC core competencies (#1, 2, 3, 5, 6, 7, 8, 11):

1. Understand and apply First Amendment principles and the law appropriate to professional practice.
2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
3. Demonstrate an understanding of the diversity of groups in a global society in relationship to communications.
4. Understand concepts and apply theories in the use and presentation of images and information.
5. Work ethically in pursuit of truth, accuracy, fairness and diversity.
6. Think critically, creatively and independently.
7. Conduct research and evaluate information by methods appropriate to the communications professions in which they work.
8. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
9. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.
10. Apply basic numerical and statistical concepts.
11. Apply tools and technologies appropriate for the communications professions in which they work.
Texts:
Media Management: A Casebook Approach by George Sylvie, Jan LeBlanc Wicks, C. Ann Hollifield, Stephen Lacy and Ardyth Broadrick Sohn. We will use the 4th edition. Contemporary Media Ethics by Mitch Land and Bill Hornaday. You need to bring these books to each class meeting. If you don’t have these books, you will not be able to participate in class discussion and do required assignments. There will be several additional outside readings for this class that will be distributed during class or will be made accessible online.

You also will be expected to become a student of media, reading local and national newspapers in print or online (The Dallas Morning News, Fort Worth Start-Telegram, Denton Record-Chronicle, The New York Times, Wall Street Journal, The Washington Post); media publications such as Columbia Journalism Review, American Journalism Review, Editor & Publisher, Broadcasting & Cable; or media websites such as CyberJournalist.net, StateoftheNewsMedia.org, NAA.org, NAB.org, Poynter.org, PBS MediaShift (http://www.pbs.org/mediashift/).

Assignments and Exams Value Due Date
Future of Media Essay 5%   January 28
Mid-term Essay 20%   March 11
Ethics Case Study 20%   April 15

Final Presentation 25% May 6
Management Case Study 20% on going
Class participation 10% on going

Class participation
This is an interactive class. There will be in-class projects and guest speakers. You will be expected to participate fully in class discussions and projects.

Management case study
You will be divided into six teams of four persons each. The team will prepare a PowerPoint presentation and three-page narrative that presents a management problem and how it was or could be resolved. You will apply one or more management models described in the text and in lectures to the management issue you analyze. The team must find an authentic management case from a media organization that involves a problem to be solved. The teams will begin presenting their cases to the class on Feb. 18.

Ethics case study
You will research an ethical dilemma faced by media managers and apply the Point-of-Decision Pyramid model to your case study and submit a PowerPoint presentation and a minimum two-page narrative.  As part of your group, you will present this to the class.

Final Class Project - Your New Business Model

Here’s how it will work:

* Class will break into eight (8) groups of four (4).

* Each team must work collectively and be responsible for actively participating in the project.

* Each team should choose a Project Leader who will be charged to keep the team “on task”.

* Each project must include a 5 to 7 page “business plan” with the following sections and a member of the team must serve as the “author” of each section, thoroughly researching and clearly writing:

– Executive Summary (Project Leader)

– Product Description: What are its key features and benefits?

– Market: Who is going to read/use the product?

– Operations: How is your business organized?

– Business Model: How will it make money?

Your New Product Business Plan

You are responsible for creating a new media product that will serve as a new or enhanced method to distribute news and information. You will draw from all your readings, guest speakers and research that you’ve done throughout the course of the semester.  You will be expected to draw from all aspects of what we have discussed this semester, including your understanding of journalism, management and ethics.

All projects and presentations are due Wednesday, May 6 at the Dallas Campus.

 

DUE: April 8: A one page summary of your final project.

 

Grading:
Your grade will be determined by performance on all activities. The following grading scale applies:

90-l00 percent of total points possible A
80-89 percent B
70-79 percent C
60-69 percent D
Less than 60 percent F

Students should remember as they monitor their grades during the semester that a C or better is required to count this course toward a journalism degree at the University of North Texas.

Course policies:
You will get the most out of this class if you 1) Complete all reading assignments; 2) Thoroughly prepare your class presentations; 3) Actively participate in class discussions; 4) Meet all deadlines; 5) Attend every class.

Courses will be help at the Downtown UCD and Denton campuses. We also will use video conferencing. You will be given at least one week’s notice of where the class will meet and what is required.

Since we only meet once a week, attendance is extremely important. Attendance will be taken at the beginning of class. Students who are not in class by the time roll is taken will be counted absent. Students with more than two unexcused absences may be dropped from the class at the instructor’s discretion.

Turn off your cell phones, and please avoid side conversations during lectures and your classmates’ presentations.

Throughout the course, guest speakers will be invited to present and engage in lively conversations. You will be alerted when speakers are coming and expected to do research on the speakers prior to their arrival so that you will be able to ask relevant questions. It is strongly encouraged that you take notes during these presentations because you may need information from them to help you with current or future assignments.

Assignments, unless otherwise indicated, must be typed, double-spaced with one-inch margins and stapled. Assignments that do not follow these three simple rules will not be accepted. Late assignments will not be accepted except in the rare case of a documented illness or family emergency.

Documentation for an illness is a note from a doctor or nurse that states explicitly that the student was too ill to attend class. Documentation for a family emergency could be a note from a relative explaining the emergency and should include a phone number so the instructor may verify the note. Any such documentation must be turned in during the class period immediately following the absence(s).

Plagiarism is literary theft. Plagiarism is one of the most serious offenses in journalism. The minimum punishment in this class for such cheating will be an F for the assignment in which the offense occurred, but the instructor may assign an F for the course depending upon the nature of the offense. The offense will also be reported immediately to the department administration for possible further action.

You are responsible for making copies of all of your work on computer disk/flash drive and saving all graded copies of your work that have been returned to you.

The Journalism Department complies with the Americans with Disabilities Act in making reasonable accommodation for qualified students with disabilities. If you have a qualifying disability as defined in the ADA and would like to request accommodation, please see the instructor by the 12th class day.

Course Calendar – Subject to Change
Week 1 - Jan. 21 Introduction to class. Please read the following articles.

Newspapers and Their Quest for the Holy Grail

To Prepare for the Future, Skip the Present By Edward Roussel, Nieman Reports

Innovator’s Dilemma – A Primer

The Changing Newspaper Newsroom
Project of Excellence

Based on the articles, you will write a 500-word essay describing what you would do over the next five years to sustain, revive or suspend operations. The essay is due at the beginning of next week’s class.

Week 2 - Jan. 28
Current Future State of Media. The Innovator’s Dilemma. Role of media managers in shaping the future. Case study method.
DUE next week, read the following:
Knight Digital Media Leadership Report 2008
Takeaways
Read Ch. 1 of Media Management
Leadership. Read Ch. 2 Media Management

Week 3 – Feb. 4 Motivation. Read Ch. 3 Media Management
Case Study presentations
Speaker

Week 4 – Feb 11 Organization. Read Ch. 4 Media Management
Business Analysis Tools

SWOT: http://www.quickmba.com/strategy/swot/

Porter’s Five Forces:  http://www.quickmba.com/strategy/porter.shtml
BCG: http://www.quickmba.com/strategy/matrix/bcg/   and
http://www.brs-inc.com/models/model14.asp

http://www.quickmba.com/strategy/matrix/ge-mckinsey/
Week 5 – Feb. 18 Technology and the Future. Ch. 5 Media Management
Speaker

Week 6 – Feb. 25 Regulation and Ethics. Ch. 6 Media Management

FCC Ownership:

Study 2: Ownership Structure and Robustness of Media

Study 3: Television Station Ownership Structure and the Quantity and Quality of TV Programming

Week 7 – March 4 Ethics continued Chs. 1-3 in Contemporary Media
Speaker

Week 8 – March 11 Midterm Essay Due -

Newspaper Business Model Articles and related links

Week 9 No class – Spring Break

Week 10 - March 25 Ethics continued; ditto reading;

Week 11 - April 1 Ethics continued. Chs. 4-6 Contemporary Media Ethics
Speaker

Week 12 – April 8 Planning. Ch. 7 Media Management

Week 13 – April 15 Market Analysis. Ch 8 Media Management
(Ethics case study due. Class presentations )

Week 14 – April 22 Marketing and Research. Ch. 9 Media Management
Week 15 – April 29 Budgeting and Decision making. Ch. 10 Media Management
Week 16 – May 6 Final Presentations

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